Visual Rhetoric

We are constantly making statements, even if we're silent. As people, we have many senses that convey information better than any words ever have. As far as visual rhetoric, we certainly know the impact that visual advertising has on us, but we also subconciously make choices and decisions to make a statement by appearance.
The main thing that I feel we use visual rhetoric is the way we dress. We may not actively choose one set over another on a daily basis based on what information we want to convey, but our choices in clothes tell a lot about our interests and can be a window into our personalities. It may seem shallow to judge someone, by their clothes, but their appearance is the first thing that we notice when we meet someone. For example, we choose a different set of clothes for church to convey professionalism. Job interviewers will quickly deny employment if someone shows up inappropriately dressed. These things are important in our society, because of the message that our appearance brings.
When we look at the ethos, pathos, and logos of clothing choice, we can see how our choices are often direct appeals to these three points of rhetoric. We plan our appearance to give us credibility in our proffessional life and often our social life. We try to evoke a response to our audience (we hope they like what we're wearing). Our clothing also makes a statement of who we are and what our interests are. There are dozens of ways that we express ourselves by appealing to someones visual senses, but our dress and appearance is certainly a major one that is often overlooked.